Apple's Phil Schiller announced to reform the Mac App Store

The Apple today to announce the expansion of the responsibilities of Phil Schiller, vice president of marketing all over the world to become also responsible for applications App Store shop across all Apple platforms.

The company announced in a press release that Phil Schiller, "will focus on the development of new strategies to expand the system loved by customers when using the iPhone phones and computers, iPad and Apple-hour watch and Mac computers."

He said Tim Cook, chief executive of the company, "Phil will take over new responsibilities to strengthen our system, over responsibility for the App Store shop, which grew and expanded from a single store to four powerful platforms are increasingly important to our work."

The Eddy Cue served as responsible for App Store shop besides being Apple's vice president of Internet services and also the supervisor iTunes and iTunes Aaclaud iCloud and Siri Siri and Apple Music Apple Music.

Schiller and running for years the position of the company is responsible for marketing all over the world, and included in the recent years in the office and entered the adult club the company as one of those responsible for the communication between the company and third-party developers.

The company refers to the presence of more than 11 million developers are building applications for the four hardware platforms, although the enjoyment of the store with great success in terms of iPhone phones and computers iPad, but complaints to the store also increases the one hand Mac computers.

Where users indicates a restriction within the Mac shop, which causes a lot of times a headache for users and developers alike, such as weakness in promotions paid to the latest software, prompting many developers to leave the store in favor of selling their applications independently.

Schiller is facing significant challenges with regard to the development and growth and maturation of your applications store the new iPad Pro computers and hours Apple Watch your Apple TV.

We must focus heavily on the store in general on the four platforms, and changed radically in terms of the way consumers download applications, software and enjoyment of hand.

The iTunes store your applications iOS system has achieved revenues for developers $ 10 billion last year, while the shop OS X suffers from problems and lacks prominent developers.

This is not good for the company as the Mac hardware sales increases with the weakness in the App Store, which is a clear breach of the company with respect to software